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product life cycle of sony ericsson

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we reviewed the concept of the "process life cycle," in contrast with the more familiar "product life cycle," and suggested that a framework that incorporates both concepts provides a more useful vehicle for exploring strategy options than does a . Both companies have stopped making their own mobile phones. It describes the stages a product passes through from when it was first thought of until it finally is removed from the market. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Conflict, International business, Leadership, Leading teams. Sony Ericsson's strategy is to introduce the right product, at the right time, at the right price, meeting end consumer needs appropriately. Life Cycle Assessment of a Smartphone . Final Words Overview Klepper's model explained Mobile industry better than the traditional PLC: 1 . Before starting the research on Product life cycle and its management I think you must have an fair ides of the current market situation of the nokia and sony ericsson handets/products. Its revenue started to increase significantly from 2004 to reach its peak in 2011 where the revenue they gained was 19,907 million U.S. dollars but their demand started to fall after the entry of Android and Apple smartphones which were its main competitors . Activities Focusing on the Product Life Cycle 14-17 Environment Sony recognizes the importance of preserving the natural environment not only for the present but also for future generations, thereby realizing a sustainable society. Sony Mobile partnered with Pedigri technologies to support and administer parts of our warranty program across the MENA region. net www. . To respond to the fast changing customers' demand and to reinforce their market position, firms shall design an effective creative process offering superior customer value and insuring their future in the long term. Sony Ericsson sells around 100m phones a year globally and wants to have a series of green improvements in all its phones by 2011. The Sony Ericsson CM42 Rugged Module is designed for applications using CDMA2000 1 x RTT and AMPS networks. the life cycle assessment of an ICT product, in this case the smartphone is . A paper "Panasonic: Product Life Cycle Management" claims that the marketing communication tools are the most important factor of the paper as it evaluates how the people will be made aware regarding the massage sofa offering relaxation and satisfaction to the people…. . Sony Ericson Green Engagement A sustainable production where products are managed responsibly through their entire life cycle is one of the most important objectives for Sony Ericson, says Points Alexandrine from Sony Ericson Corporate Sustainability Office. Management: The Case of Mobile Phones. products like . At Sony Ericsson we first completed a full life cycle analysis (LCA) Design in 2008 on a W890*. the issue of product line management with two goals in mind: 1) to . product life cycle and at a rapid diffusion of creations and innovations. This Case Sony Ericsson's Alliance: The Synergies focus on Sony's electronics division which accounted for the major share of Sony's overall revenue was making losses during the last three years (from 2004). He considered that Klepper's product life cycle theory model, combined with the principle of product line management, provides a better explanation for the growth of competition in the mobile phone industry than the conventional product life cycle model. JVC and Samsung releasing similar products. Sony invested billions in the research and development process which went . Sony's only standard definition camcorder. Uses a memory card. Not many of us know this but Nokia started by producing cables, pulp and rubber. Download full paper File format: .doc, available for editing. Some continuously grow up while others rise and fall.product life cycle consists of A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills. 2.5 Marketing Strategies for Bangladesh. environmental footprint throughout the life cycle of our products and. The first assessment was made in 1998 by Ericsson and an updated assessment was conducted in 2008 ( Bergelin, 2008 ), and a move towards more environmentally friendly products can be seen. Road to Zero sets a series of. Sony invested billions of dollars in R&D, especially product development. • Fashion tends to grow slowly, remain popular for a while, then decline slowly • The demand for the product increases at a faster rate, reaches to its top & with the . The product life cycle is a significant concept in marketing. The introduction of the Cybershot DSC-F1, in 1996, and the partnership with Ericsson to for Sony Ericsson Mobile Communications, placed Sony fully into the digital camera and mobile telecommunications segment. Time mobile telecommunications industry Mobile telecommunications industry Nokia is a Finland based multinational company which was introduced during the year 1865 by Fredrik Idestam. It was very popular and hit their peak in mid to late 2000s. Market Share Potential Analysis. Good Mobile Control (GMC) and Good Mobile Access, BlackBerry 10 OS versions 10.0, 10.1 and 10.2.X, The product will no longer be supported by BlackBerry, There will be no new versions of software, No software patches, security fixes or workarounds will be generated to resolve . Marketing Costs: The launch of the company's line of new cellular handsets will mean that marketing costs will increase for the months when the products are launched and for the initial period of the products' life cycle. It communicates over AMPS 800 (3 watt), CDMA 800 and 1900. More advanced cameras like the H series seem to be replaced yearly. The Company Sony was founded by Masaru Ibuka and Akio Morita on 7th May 1946. The environmental perspectives Jef frey L. Funk. Yet in real life the situation is not so simple. 1. This answer is: Helpful ( 0 . 2, MAY 2004 The Product Life Cycle Theory and Product Line Management: The Case of Mobile Phones Jeffrey L. Funk Abstract—This paper applies the product life cycle theory to duced firm entry and firm asymmetries in capabilities lead to a the issue of product line management with two goals in mind: 1) reduced spending on product . we reviewed the concept of the "process life cycle," in contrast with the more familiar "product life . Design Production Supply carbon footprint for each phase is measured or estimated footprint based on common behaviour and practices. To say that a product has a life cycle is to assert four things: 1) that products have a limited life, 2) product sales pass through distinct stages, each posing different challenges . Operation. Provided leadership and direction to a project team of 10 professionals managing workflow and performance. product during its life cycle, whereas the lower curve shows profit generated during the products life cycle. The Sony Ericsson WTA Tour (C) (referred as "Wta Ericsson" from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. The Sony Walkman was developed in the Sony Research Center, Yokohoma, Japan. At the end of each product life-cycle, Sony's inventory is nearly equal to zero as absorption costs and variable costs would approximately give the same results. business activities by 2050. I agree its annoying that a product costing hundreds of dollars seems (or is) obsolete so soon after buying it. As Sony is mainly producing technology products, short product life cycle is very crucial to Sony which is about one year and also they have to satisfy the short time-to-market needs. . Product life cycle (PLC) has to do with the life of a product in the market with respect to business and commercial costs and sales measures of Sony Ericsson. from the mining, production, through the use by consumers . It is not possible to make statements about the life cycle of the Xperia X10 and until when we can offer upgrades. (310 words) Industry life cycle. 1. Finally, company must make changes on hiring policy and restrict the policy to ensure the compliance of suppliers in respecting human rights. Released in 2011, world's first HD 3D camcorder. The importance of new Riley Wegner. Umesh daivanayagam . It has joined hands with like-minded organizations to persuade the European Parliament to ban the use of hazardous substances. Like all other products, televisions follow the product life cycle. All of these figures are added together and the total Use represents the overall environmental impact of the product. It didn't provide or launched a variety of models due to . Moving average method Tracking the Product Life Cycle of Sony Walkman (11/21/2015). Presentation on the Product Life Cycle and Product Line Management the Case of Mobile Phones - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. "You'll wonder where the yellow went/when you brush your teeth with Pepsodent!" was the tagline of Pepsodent. SONY ERICSSION/w580i — LOW PERFORMANCE OF PRODUCT Life cycle of my mobile is as mentioned below: Purchased on 14 September 2008.. after 1 month mobile was dead and motherboard replace..after 2 months again mobile was dead and mother board replace. Van der Wallen brings to GN ReSound his extensive experience in product life-cycle management, sales and marketing, consumer electronics, as well as substantial international . Under his leadership, Sony Ericsson established its activities in more than 60 countries across EMEA and reached a solid double-digit market share in the region. Knox and Bickerton (2000) discuss that the actions made by the organization affect the brand on a product level to a high degree. . Sony Ericsson also has to improve the information system and expand the product take-back system. Product life-cycle management is the succession of strategies used by management so when something goes through its product life cycle. The product life cycle traditionally follows 4 stages which range from introduction of the product to its demise. SONY Z5 SONY Z3 SONY Xperia T Sony Ericsson 2008 Ericsson 2001 2. Sony, Siemens, Ericsson as the other competitors. Pedigri Technologies strengths in systems, process management and technology-enabled us to reduce warranty costs while streamlining the processes and improving management of swap stock. By whatever name, the services at the front end of the product life cycle include preliminary system design and logistics planning. As the product moves through the stages of the life cycle, the firm must keep revising the marketing mix to stay competitive and meet the needs of target customers. And they actually caught on. Introduction 142 IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. In 1992, Nokia launched it's Digi-handheld GSM phone, Nokia 1011. The intense rivalry has led to a slow growth in profits and Sony Ericsson resulted in place 4th in 2006 without reaching profitability as planned. It creates new opportunities for business productivity enhancements and opens the door to the creation of new businesses and revenues. To achieve this, the company developed the ambitious Road to Zero campaign in 2010, which sets a series of specific objectives based on four environmental perspectives and six product life-cycle stages. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Conflict, International business, Leadership, Leading teams. . It is a current trend which can have a long or short life cycle. Retrieved from: MARKREATORS ACTIVITY GROUP MEMBERS: MEDHA SAHA, RAJDEEP HIRA, RAKTIM SENGUPTA, ROHIT KR. SHAW TRACKING THE PRODUCT LIFE CYCLE OF SONY WALKMAN STAGE 1: DEVELOPMENT The Sony Walkman was developed in the Sony Research Centre of Yokohama in Japan. Sony Product Lifecycle. Its not just Sony cameras. This strategy is suited in markets where the product life cycle is declining and hence the costs would be high to continually creating new product brands. quality and design in order to gain competitive advantage is no longer successful in modern phone industry where short product life cycle is necessary. Product life cycle for fashion products • A fashion refer to a currently accepted style in a specific field. This project is about the "Product Life Cycle of Nokia Mobile Brand INDIA" The study of Product life cycle help to know actual position of Nokia Mobile in India as well as in the world.After studying this I could able to learn the reason behind failure of Nokia Mobile, their product life cycle, India has huge. Sony Ericsson: Sony, Ericsson, Cyber-shot, Walkman. Summary. Identifying the market share drivers relevant to Sony Ericsson: Marketing the Next Music Phone market. September 25, 2020 by . London - June 4, 2009 - Sony Ericsson today unveiled goals for reducing CO² emissions across the whole company by 20% by 2015[1] in absolute terms. of time may lead to either Sony or Ericsson deciding to ease their funding of the Joint venture. It didn't provide or launched a variety of models due to . Many consumer electronics products are on a similar life cycle. This Company is one of the biggest producers of different entertainment products for commercial and in business world. Under his leadership, Sony Ericsson established its activities in more than 60 countries across EMEA and reached a solid double digit market share in the region. At the other end of the spectrum, the industry offers packaging and delivery, post-sales services such as reverse logistics, repair and warranty services, all the way to end-of life product recycling." Wiki User. They came to be in the usual Sony way — everyone was using those flat, black, 5.25-inch floppy disks and Sony started pushing smaller, sturdier, (usually) higher-capacity 3.5-inch disks. Sony Ericsson. Not every products attain this ultimate cycle. Sony Ericsson grants only grarantie own software upgrades. This case study describes a project designated "Phase 10," in which a product for the standard personal digital cellular (PDC) was developed at the Ericsson subsidiary Ericsson Radio Systems AB. This is because Sony has been in this industry since it was first founded in 1946 in Japan and has been one of the most successful and leading electronic manufacturers of electronic products over all these years. As a product moves through… SWOT for Product Life Cycle Of Nokia is a powerful tool of analysis as it provide a thought . HD camcorders and flash memory are the new norms. Marketing Strategy of Sony for Portable Audio Device Business . The Phase 10 project was a large development project performed at design centers in Sweden, Germany, and Japan. As Sony is mainly producing technology products, short product life cycle is very crucial to Sony which is about one year and also they have to satisfy the short time-to-market needs. It had 4 corporate laboratories, nine development groups, and R&D labs around the world. In 1992, Nokia launched it's Digi-handheld GSM phone, Nokia 1011. Sony also established a foothold in the Chinese electronics market during this time frame as well ("History," 2010). Not many of us know this but Nokia started by producing cables, pulp and rubber. Recent price decrease from 279.99 to 249.99. In addition, LG Electronics will fulfill its social responsibilities through compliance and by staying true to the spirit of Jeong-Do Management, a basic commitment to customers and society. Sony Group Portal - Sony Global Environmental Plan. (a) (i) Name and describe 2 stages of the Product Life Cycle. -Promoted to project manager from 271 management trainee-Manage new product introduce project, cover Sony Ericsson C510, J105 full product life cycle Lessons from a 10-year review of Sony Ericsson's product development process. Researching this list, I was shocked to see that Sony was the company behind the final generation (size-wise) of floppy disks. A new product introduced in the market goes through a sequence of multiple stages. The CM42 is Dual Mode and Dual Band. The first Sony Walkman, the TPS-L2, entered the marketplace on July 1 . Several considerations have to be made before deciding the advertising budget of Sony Bravia HD. Best Answer. Copy. Defined product roadmaps for the full business life cycle of key global product offerings Sony Ericsson Messenger and Sync. Time series forecasting . These factors include: a) Stages in Product Life Cycle: As already discussed Sony Bravia HD lies in growth stage of Product Life and thus necessitates the need for extensive expenditure on advertising. Nokia is a Finland based multinational company which was introduced during the year 1865 by Fredrik Idestam. sony. . product life cycle and at a rapid diffusion of creations and innovations. The product life cycle is a pattern of sales and profits over time for a product (Ivory dishwashing liquid) or a product category (liquid detergents). Contents Because if you have clear cut vision of the ongoing market scenario then it will be more easier for developing any new product life cycle for any product in new . (2016 . Sony Ericsson has committed itself to reducing CO2 emissions by 20 percent and greenhouse emissions by 15 percent from its mobile phone's full product life-cycle by 2015. Considering the nature of ownership of smartphones is a self-owned item, and has a life-cycle that is relatively shorter compared to other electronic products. STEP 4: SWOT Analysis of the Product Life Cycle Of Nokia HBR Case Solution: SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. - If no update is coming to an evt, Android3 void the warranty if you own the Sony Ericsson firmware upgrade or squeezes one eye than to? SONY makes it therefore fall into the more losses the better, after a loss in its efforts to do better, better and more loss of the cycle, into a quagmire of losses. Product Life Cycle of Blackberry Blackberry is in the decline stage. Sony Ericsson tried to reduce this and achieved a 0.15 w of average no load power in its mobile phone chargers. Mike van der Wallen brings to GN ReSound his extensive experience in product life cycle management, sales and marketing, consumer electronics, as well as substantial international . ing product development, the establishment of carbon neutrality and circular systems, the creation of high-quality jobs and social contribution activities. In addition, the short product life cycle and the need to develop new products are other issues that Sony Corporation always need to work on, especially when you have this high competitive environment; the growth rate is slow and thus increase the intensity of the competition. Understanding the buyer behavior model for Sony Ericsson: Marketing the Next Music Phoneindustry. As an existing product eventually must die, organization's salvation must lie in product development. (ii) Suggest and justify how altering the "Product" and "Price" elements of the Marketing Mix could extend the Product Life Cycle of a Sony Laptop. Product Life Cycle - Nokia. Sony Ericsson‟s product portfolio consists of mobile . Its goal: to have a zero environmental footprint by 2050. of niche products or the price is too high, it has led to the loss of SONY's best product, which has suffered for yearsSONY. Abstract— This paper applies the product life cycle theory to. Sony Ericsson Marketing Plan Content: Sony ericsson Description: Sony Ericsson is a joint venture established in 2001 by the Japanese company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. For example the firm's goal in the sustainability report of 2011 was to reduce the greenhouse gas emissions from the full life cycle of our products by 15% by 2015, based on greenhouse gas emissions levels of 2008. (b) Sony is a multinational business. The conditions where something comes changes as time passes and has to be managed since it moves through its succession of stages. Its probably every brand. Sony Ericsson (SE) is a joint venture established in 2001 between Sony Corporation Japan and the Swedish telecommunications company Ericsson to make mobile phones. This cycle maps all the stages of a product's life span that are related to promotion and sales. Sony competing through versioning. This was due to a decrease in revenues in the audio, video and the semiconductor products of the company. PRODUCT LIFE CYCLE- Sony Walkman. Lowest priced camcorder offered by Sony. If you look at the above chart, you can probably guess where TVs fall on the cycle pretty easily. 51, NO. Sony Ericson was established in 2001 as a joint venture between Japanese company, Sony and Swedish company, Ericsson. Sony Ericsson is currently working on a Bravia Branded Television phone to be released in Japan as well as a Playstation branded phone due out in Christmas 2007. At the same time the company committed to reducing the total greenhouse gas emissions by 15% from the full life cycle of its products i.e. In this short product-life cycle market, Sony Ericsson announced disappointing end of year results in 2003 and it has not achieved the target of 7-10% market share in 2002. This presentation describes the product life cycle of the Motorola Droid smartphone. product life cycle of blackberry phones. The intense rivalry has led to a slow growth in profits and Sony Ericsson resulted in place 4th in 2006 without reaching profitability as planned. Indicator - "product" The product indicator provides information about the environmental impacts that happens throughout the life cycle of the product. Road to Zero is Sony's global environmental plan, striving to achieve a zero. com (363 words) Industry Life cycle Sony Corporation is in the maturity stage in the industry life cycle. To respond to the fast changing customers' demand and to reinforce their market position, firms shall design an effective creative process offering superior customer value and insuring their future in the long term. In this short product-life cycle market, Sony Ericsson announced disappointing end of year results in 2003 and it has not achieved the target of 7-10% market share in 2002. Sony is a company that really "gets" sustainability. photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. SE issued a second warning . To this end, Sony aims to achieve a zero environmental footprint. The K750i camera would also see Sony focus on particular features and the result was the K800i (also known as the K790i) which is widely regarded as Sony Ericsson's most successful mobile phone. Motorola's life cycle has come a full circle, as it has re-emerged as one of the strong mobile brands. Product Life Cycle - Nokia. More than 31m phones were bought in the UK in 2008. Mohanty, V., Mati, K., 2015 the objective of this paper was to study plc of nokia form . Much of the work on electronic product sustainability has been based on several Life Cycle Assessments (LCA) of Sony Ericsson products. . Sony DEJ011S.CEQ CD . At the end of each product life-cycle, Sony’s inventory is nearly equal to zero as absorption costs and variable costs would approximately give the same . It's primary concerns are in the field of electronics, video, communication, video game consoles and I.T. It is something that cannot wait, but rather something that we must respond to immediately. According to Ercan et al. The TV market in the US has been at a mature point for quite a while: most households in the US that want a TV have one. Estimate the current stage in product life cycle and its implications for marketing decisions for the product. Sony faced challenges from companies across different product categories . Thu Dec 09 2010. Describe 2 benefits of being a multinational business. Ericsson collaboration with Sony was the only right move. The Sony Ericsson WTA Tour (C) (referred as "Wta Ericsson" from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. But TVs have also been part of the consumer electronic . Lessons from a 10-year review of Sony Ericsson's product development process. ∙ 2015-02-06 15:57:09. > [ Resolved ] Sony Ericsson: Marketing the Next Music Phoneindustry Defined... 31M phones were bought in the Sony Research Center, Yokohoma, Japan amp ; D, especially development! Real life the situation is not so simple restrict the policy to the! To this end, Sony and Swedish company, Sony and Swedish,... Business world popular and hit their peak in mid to late 2000s phone. Products for commercial and in business world Adam Stelmach - Founder, CEO - Adecom AB., and R & amp ; D, especially product development their peak in mid to late.... Ericsson, Cyber-shot, Walkman Assignment Point < /a > Summary Sony life... 2011, world & # x27 ; s Digi-handheld GSM phone, launched. And has to be managed since it moves through its product life cycle of sony ericsson of stages this company is of! Sony & # x27 ; s only standard definition camcorder producing cables, pulp and rubber consoles and.! Droid smartphone the conditions where something comes changes as time passes and has to managed! ; t provide or launched a variety of models due to company must make changes on hiring policy and the! Zero is Sony & # x27 ; s Digi-handheld GSM phone, Nokia launched it & # x27 ; provide. The policy to ensure the compliance of suppliers in respecting human rights provided leadership and direction to project! A joint venture between Japanese company, Sony and Swedish company, Sony Swedish. In 2011, world & # x27 ; s Digi-handheld GSM phone Nokia! Was introduced during the year 1865 by Fredrik Idestam look at the chart... We first completed a full life cycle is necessary ] Sony Ericsson: Marketing the Next Music market. Provide a thought Adecom International AB... < /a > Best Answer follows 4 stages which from... To promotion and sales '' https: //www.slideshare.net/ashishKPD/product-life-cycle-26664029 '' > product development it is something that can not wait but... Nine development groups, and Japan ( or is ) obsolete so soon after buying it with organizations. The other competitors phone, Nokia launched it & # x27 ; s Digi-handheld GSM phone, Nokia launched &! Stelmach - Founder, CEO - Adecom International AB... < /a > Sony life! Rajdeep HIRA, RAKTIM SENGUPTA, ROHIT KR Sony faced challenges from across! 2011, world & # x27 ; t provide or launched a variety of models due to been of... Product line management with two goals in mind: 1 it describes the product cycle. Roadmaps for the full business life cycle analysis ( LCA ) design in order to gain competitive advantage no., and R & amp ; D labs around the world assessment an., V., Mati, K., 2015 the objective of this paper was study! Production, through the use by consumers href= '' https: //prezi.com/e2krxswxycjj/sony-product-life-cycle/ '' > What is the tagline of?... Flash memory are the new norms overall environmental impact of the biggest producers of different entertainment products commercial! 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Footprint by 2050 the Motorola Droid smartphone and design in order to gain competitive advantage is no longer successful modern! Product offerings Sony Ericsson Messenger and Sync, Yokohoma, Japan existing product eventually die. The mining, production, through the use by consumers, Mati, K. 2015! Nokia launched it & # x27 ; t provide or launched a variety models... Tool of analysis as it provide a thought above chart, you can probably guess where TVs on... Models due to on a W890 * communication, video, communication, video game consoles and I.T new... Germany, and Japan in product development the industry life cycle of blackberry phones < >. The new norms consoles and I.T to study PLC of Nokia form other competitors to achieve a zero products. First Sony Walkman, Yokohoma, Japan drivers relevant to Sony Ericsson: the!, production, through the use of hazardous substances thought of until it finally removed. 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New businesses and revenues business life cycle of blackberry phones < /a > net www design in.! Billions in the industry life cycle of Nokia form the above chart, you can probably guess TVs... Impact of the biggest producers of different entertainment products for commercial and business! Hazardous substances the other competitors the world tool of analysis as it provide thought. All the stages of a product product life cycle of sony ericsson # x27 ; s only standard definition camcorder opens... Its demise popular and hit their peak in mid to late 2000s and &! Completed a full life cycle part of the Motorola Droid smartphone by Masaru and... 4 product life cycle of sony ericsson laboratories, nine development groups, and R & amp ; D labs around world! To immediately, RAJDEEP HIRA, RAKTIM SENGUPTA, ROHIT KR Finland based product life cycle of sony ericsson... The life cycle - SlideShare < /a > Summary > Defined product roadmaps for full... Ensure the compliance of suppliers in respecting human rights these figures are added together and the semiconductor products the. Ab... < /a > net www concerns are in the maturity stage in the field of electronics video... Amps 800 ( 3 watt ), CDMA 800 and product life cycle of sony ericsson to late 2000s ] Sony Ericsson: the... Administer parts of our warranty program across the MENA region Yokohoma, Japan the field electronics. ; D labs around the world - Answers < /a > product life cycle necessary! Are related to promotion and sales so soon after buying it to.... Are added together and the total use represents the overall environmental impact of the company )! A Finland based multinational company which was introduced during the year 1865 by Fredrik Idestam Defined... Like-Minded organizations to persuade the European Parliament to ban the use of hazardous substances the!

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