Paytm PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. The security feature and easy user interface make Paytm the most favored digital payment platform in India. It shows that investors weren't much interested in it or the IPO was so big that it just covers up all the demand. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Marketing Strategy of Cred. Paytm.com: Trying to change the landscape of e-commerce in India by deviating from "only consumer promotion" strategy and building brand by quality services Currently the virtual world is cluttered with different websites to recharge prepaid mobiles and aptly so as to there are currently more than 780 million mobile subscribers in India and . Latest Digital Marketing Blogs and Presentations. Paytm is India's one of the biggest fintech startups founded in August 2010 by Vijay Shekhar Sharma. Paytm has 150 million wallets & 75 million app download (as of Nov. 2016). Pay Through Mobile is simply referred as Paytm and it is associated with e-commerce industry. paytm marketing strategy kusumuru manohar Follow visvesvaraya national institute of technology Marketing strategy paytm 1. SWOT ANALYSIS (Bhasin, 2018) 7. 1. Paytm is the largest financial services firm in India, offering full-stack payments and financial solutions to clients, offline shops, and internet platforms. Merging customer behaviour data with marketing metrics provides a more well-rounded view of what customers are looking for and which messaging and which touchpoints might be most effective. Challenges of Bid Management. PayPal Marketing Strategy & Mix covers its product, pricing, advertising & distribution strategies. Paytm की गजब Marketing Strategy #shorts #akinterestingthoughts #factshortsMy Playlists - 1st- https://youtube.com/playlist?list . Evolution of Marketing management. As of December 2016, it has 197 mn active customer accounts in which 15 mn are merchant accounts. With this piece, we'll try to understand the case study of Paytm, which will explain how the brand went from being a mere recharge app back in 2010, to hosting everything as of today. "Paytm Karo!" Catchy and sassy, this jingle […] The inner slides are designed to cover the basic essential categories that must be covered during the presentation, and each slide also contains visual elements necessary to effectively and . Different cloud computing models. Keywords - PayTm, Mobile agent, Load balancing, Cloud load balancing. Idea of Paytm was given by Abhishek Rajan (employee of One97 comm.). PayTM that are employing diametrically opposite strategies in order to scale up their ventues. 25. This case study also explains the current difficulties of Paytm . Apps must use clean interface to enhance great buying experience. Rituraj says PhonePe is also looking for other options, but the company still has to figure out the transactional value. Payment Gateways and Paytm - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Consumer post delivery in terms of refunds, ease of returns etc must be ensured timely. The case centres around the challenges faced by Paytm, India's largest e-wallet, in its transition from a mobile wallet to a payments bank. PAYTM 68% FREECHARGE 11% AIRTEL MONEY 6% OTHERS 15% MARKET SHARE PAYTM FREECHARGE AIRTEL MONEY OTHERS 6. Cred has several different marketing strategies. Paytm Case Study (Detailed Business Model) #1 e-wallet & e-commerce Paytm Case Study (Detailed Business Model) 2 Minute Summary Paytm one of the biggest Fintech Company of Indian which has become a case study for Harvard University students. It deals in high- end products from brands like MAC, Lakme, etc. It also examines the role of Push and Pull strategies in a single industry, thus drawing the reader to take a position, which is better and why? According to a report, "Paytm claims to earn revenues of over $500 million now but Sharma says this will jump to $2 billion by December 2015. The individual account holders benefit from easy to use cash-free . June 18, 2020. Marketing Strategy of PayPal analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Like Paytm's strategy is to keep giving discounts to develop a large user base at the same time force the other competitors to flee away from the market. This is a very clever move as Paytm will get the first mover advantage and through its extensive distribution strategy (which is far better than its competitors like Freecharge . The three key-dimensions of an MNC's worldwide marketing strategy, as previously. Score: Paytm : 0 Google Pay : 1 In identifying an analytics solution that will be effective at informing an impactful customer journey strategy, be sure it answers the following questions . • It uses mass media like print advertisements, online marketing, Television commercials, hoardings at important places in cities and towns. • H1 FY 2022 Contribution Profit of ₹5.0 billion2has exceeded full FY 2021 Contribution Profit of ₹3.6 billion • High margin monetization kicking in at scale (Lending, advertising) • PG cost reduced from 0.52% of GMV to 0.34% of GMV y-o-y 5.7% 26.2% 24.0% Format of a nursing case study, an essay about cricket in hindi. This strategy was mainly due to the IPO. But every strategy has two things in common, uniqueness and the ability to create brand awareness & brand recall. Paytm (a subsidiary of One97) is a digital wallet business with a match-making business model. Score: Paytm : 0 Google Pay : 1. Interest - Paytm generates four-six per cent from an escrow account in a nationalised bank. This Presentation includes certain statements that are, or may be deemed to be, "forward-looking statements" and relate to the Company and its financial position, business strategy, events and courses of action. Marketing Strategy of Paypal - Paypal Marketing Strategy. This wallet can be further used to make payments for recharge, bill payments and shopping (Unicorn 2016). [ 1] It allows to transfer money into its integrated wallet by debit card, credit card and net banking. Sage online payments, Paytm. Paytm has won a gold medal for Faber Best mobile wallet. We have also published other case studies about Zomato case study and Flipkart case study and Delhi Air pollution. 1. Paytm has moved to categories like news to enhance its content strategy. signing up merchants at a cracking pace (in october coo kiran vasireddy said paytm had gained five million merchants with qr code acceptance in a year and that the company processed $1.6 billion of transactions during the recent diwali month, up three-and-a-half times year on year), the company learned a great deal about merchant and consumer … Paytm that stands for Pay-through-mobile is currently the leading market player in the e-wallet industry. Paytm is an electronic payment and e-commerce portal that operates from India. The startup offers versatile instalments, e-wallet, and business stages. Paytm is an Indian mobile app and online service which is used for making payments like recharging your phone or paying your bills and also allows user to transfer money over the Paytm wallet. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be . Paytm is the only company to receive funding from world's largest e-comm. Paytm is one of the leading brands in the IT & Technology sector. About Paytm : Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. After reading this detailed Nykaa Case study, you'll be clear about the business model of Nykaa, marketing strategy, swot analysis. But Google Pay is giving a higher amount of cashback and rewards as compare to Paytm. Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. Paytm is a leader in the industry of digital payments. Although, had it got just a few years of freedom and support, the payment bank it finally is would have kept it supported, especially after the excessive market capitalization after demonetization of 2016. Information Technology Pricing. Paytm stands for Payment through Mobile and as the name indicates the money can . This strategy not only enables PayTm to serve multiple needs of the customers, giving . Also find out about the digital marketing strategies of top brands like Ikea, Redbull, Swiggy and more by the students of IIDE through their MBA projects and presentations. Using Balanced Scorecards. SWOT analysis of Paytm. About Paytm Group. 24. 2015. Brand Equity of Paytm Accelerating Growth through Diversification Using the popular series like Game of Thrones loved by the viewers was also modified by the Zomato marketing strategy like below. But the company sees itself more as a 'problem solver' than a bank or a tech firm. Founded in 2010 by Vijay Shekhar Sharma, Paytm is India's largest E-commerce, payments, and E-wallet platform.The business model of Paytm revolves around different services related to Online Shopping, Payment System, Digital Wallets, Mobile Payments along with different products such as Paytm Mall, Paytm Payment Banks, Paytm Money, Paytm Smart Retail, and Gamepad. Paytm is a Reserve Bank of India (RBI)-approved e-wallet, i.e., the user's money is secured under the Escrow account with a nationalized bank. Recommendations Paytm should focus on rural areas to provide a rich experience of a formal banking system would embark increase in their existing customer base. Paytm or "Payment Through Mobile" is India's largest payment, commerce, and e-wallet enterprise. For example I have been observing Uber which is providing free rides in India on referrals and they can afford to do so as they have earned a l Continue Reading Sainath Gupta , Insatiably Curious. 26. One97 Communications Limited that owns the brand Paytm is . They are headquartered in Delhi NCR, India. Marketing amasses a lot of data but measuring the right aspects is key The strategy was to make 'Trivago' a synonym for hotels and the company built on that intent. Some are viral marketing moves while others are as simple as releasing simple finance-related blogs and rewarding users with cashback and discounts. It powers and processes in-app and tap-to-pay purchases on Smart-Phones, tablets, and other mobile devices so that the users can make payments using their phones, Smart-watches, or tablets. It started in 2010 and is a brand of the parent company One97 Communications.com founded by Vijay Shekhar Sharma. This Digital Marketing Strategy PPT template will be found useful when reporting and doing presentation regarding marketing plans in companies. So the marketing and branding strategy is a very critical to the firm's success considering that Paytm has lot of different business verticals. Paytm is the most popular app among merchants, with the highest top of mind recall and unaided awareness, followed by Phonepe and Google Pay. payment gateways and paytm ppt By January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. • It also invests in PR activities and below the line advertising activities like displays, meetings with users like carpenters and some contests also. 19. Add your business name here: Executive Summary. 23. Objectives and Strategy 4. Price: Huge funding enables the company to get new customers on board and give them . Debit and credit cards are the modes selected for these transactions. Thus, over a period of time, it has become both a payment platform as well as the marketplace. Marketing Strategy of Cred. It currently has 140 million MAUs. information contained in this Presentation on the basis of any subsequent development, information or events, or otherwise. Paytm is the acronym for "Pay Through Mobile". AI and Blockchain must be implemented in the Paytm bank in order to provide a . Business Model of Google Pay revolves around the adept channelization of digital wallet platform and online payment systems. Cashback and Rewards. Year Award in the B2C. Cisco Digitizing Digital Wallet Award at. category at the Frost &. AI and Blockchain must be implemented in the Paytm bank in order to provide a . mentioned, are: ( 1) standardization-adaptation, (2) configuration-coordination, and (3) strategic integration . In this case study we have made an attempt to cover the marketing and positioning. advertisements off late according to their strategy. Location Based Services marketing. Sullivan Awards. Case study: The Journey of Paytm. Nykaa's business is an E-commerce website and a multi-brand retailer. Source: Harvard Business School. 21. Ansoff's Product Life cycle strategy. Digital Marketing Presentation. It also consists of Service Mix (Process, People, Physical Evidence) strategies. The stock was trading at Rs 2,300 a share on the grey market on November 7, a . Learn about digital marketing tips, trends and news with our latest blogs delivered by subject-matter experts. Recommendations Paytm should focus on rural areas to provide a rich experience of a formal banking system would embark increase in their existing customer base. This mission is essential for the marketing strategy of Paytm Accelerating Growth through Diversification as it focuses on all operations and marketing activities in the direction of: Consumer centrism Using research to understand and influence consumers 3. Budget 6. PayTM again wasn't able to maintain its independence and got under the shadow of Alibaba. Hence, all of its core marketing and promotional strategies enforce the use of Paytm Wallet. Paytm uses Verisign-certified SSL (Secure Sockets Layer) 128-bit encryption technology. Key objectives of your online marketing plan. Assuming equal distribution of 60 years in 6 stages, 20-40 age group can be called working women population, i.e 27 lacs of potential female customers who could earn livelihood by selling their handicraft products in paytm mall. Overview of strategies and tactics to be used MARKETING STRATEGY FOR ANDROID APP 2. 27. As per RBI instructions, Paytm wallet money goes into this account on which interest is earned. • The name is an acronym for "Pay Through Mobile." 3. And Paytm was one among such innovation which came as an . PAYTM won NDTV 2016. PayTm now offers multiple products ranging from primary mobile recharges to buying apparels or electronics enabling customers to get everything at one place. Company-ALIBABA Website design for . Paragraph and essays by professor manzoor mirza pdf essay on probable secret of success essay scores how can we improve our education system essay.Data science latest research papers, dissertation philosophy of mind on paytm study Case ppt. Paytm Case Study : How Paytm Leapfrogged as the Leading Digital Payment Platform in India The below article is showing a complete Paytm case study of India business tycoon. 20. A day ahead of its listing tomorrow, shares of Paytm parent firm One97 Communications changed hands on the grey market at a premium of just Rs 20-25 over the final issue price of Rs 2,150.On Tuesday, they were trading at a premium of just Rs 30, a mere 1.4% increase over the final issue price, according to IPO Watch. Paytm Apps got featured in Apple apps stores for Best of 2014 in Mobile /DTH Recharge shopping category. Paytm Share Price Paytm Listing Losses. The Paytm IPO was subscribed only 1.89 times on Nov 10, 2021 17:00. Cred has several different marketing strategies. How PAYTM used digital marketing to increase profit during demonetization It is of Indian origins and was founded in the year 2010 by its founder Vijay Shekhar Sharma. PESTLE Analysis of Paytm analyses the brand on its business tactics. It also examines the role of Push and Pull strategies in a single industry, thus drawing the reader to take a position, which is better and why? The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. In April 2020, Paytm Payment Bank reached $130 million deposited from 57 million savings accounts. Marketing Strategy of Paytm analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). With a 50% market share, Paytm has emerged as the market leader in merchant payments. Paypal was established in 1998 and it became wholly owned subsidiary of eBay in the year 2002 but in the year 2015, Paypal Holdings Ltd. became an independent entity. Tactics 5. But every strategy has two things in common, uniqueness and the ability to create brand awareness & brand recall. It often drives short sighted decision. This article has been researched & authored by the Content & Research Team. Let's get back to the common grounds! Innovator. MARKETING STRATEGY Marketing strategy can be explained through 7Ps- Product: Empowers the customers to make online payments through Paytm wallet which enables customers to pay bills, recharge, book tickets, etc., instead of using cash or debit / credit cards. The number of mobile wallet users has drastically grown since then (Hetavkar, 2018). Even though it began as an energizing stage in 2010, Paytm has changed its plan of action to become a commercial centre and a virtual bank model. May 22, 2021. Write an essay on a visit . ; Furthermore, using the influencers trending content, the company posts funny material too.For example A YouTuber Yashraj, the video got trending and . PAYTM wins the Mobile Digital Summit. Consumer post delivery in terms of refunds, ease of returns etc must be ensured timely. Keywords - PayTm, Mobile agent, Load balancing, Cloud load balancing. 22. Paytm has reduced its operational cost by 15%, Marketing cost by 84% from FY19. Both the app are giving cashback for doing transactions through their app. The public issue subscribed 1.66 in the retail category, 2.79 in the QIB category, and 0.24 in the NII category. Background/Purpose: Paytm that represents Pay-through-portable is by and by the main market player inside the e-wallet exchange. Paytm's core business has always revolved around payments. So even if the curriculum changes across different customer groups, the core concept remains adaptable, he says . ; Moreover, using info-graphs to connect groups with their personal life is also a quoted gesture by the company. "Our approach is to identify the pain points for customers and then solve them really, really well — better than anybody else can," said Harinder Takhar, former CEO of Paytm in India and current CEO of Paytm Labs Inc. Toronto, Canada. Paytm is a subsidiary of its owner company One97 Communications but a major part of its share is also owned by Alibaba Group from neighbouring country China. The key issues that have emerged . Disruptive Digital Wallet Provider Of The. India nail polish market stood at $ 88.6 million in 2018 and is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024 on the back of growing demand for nail polish and nail care products, increasing middle class population, emergence of brands such as Nykaa and Purple into e-commerce space, along with increasing number of internet users emphasizing on online retail channel. It is the marketing strategy of Google Pay to promote the app and gaining a maximum subscriber base. The prize it eyes - a monthly active user (MAU) base of 250 million by the end of the current fiscal. Apps must use clean interface to enhance great buying experience. The Paytm wallet was the simplest answer and people flocked it. During this contextual analysis, worked to conceal Paytm's sale and positioning scheme, primarily after the . Half of Paytm's run rate will then come from the m-commerce marketplace push. Strategy structure which was offered by our Indian Government are towards innovation are Make in India, Startup India and Skill India. Service Process Mapping. And the focus will be on getting more users. The company has been in operation for seven years since August 2010, it is owned by the company One97 Communications. Revenue of Paytm was 3579 crores that is 500 million dollars in 2019. They branded their product . funds and huge marketing campaigns fail to generate the desired response due to overconfidence and power it generates among marketing managers. PayTM that are employing diametrically opposite strategies in order to scale up their ventues. Paytm has already rolled out its new marketing strategy where it has planned to focus more on the digital currency prospects. It has two customer groups, the account holders (typically individual consumers) who deposit money into the e-wallet; and the merchants who accept payments made from the e-wallet. Advertisement: Paytm sells its top banner slot and digital space on the app to various brands to earn money. Provide a short introduction outlining the following: Brief summary of the immediate environment. • Paytm is India's biggest mobile payment & commerce platform. Paytm had also won the Best Start Up of the year in 2012. The shift was the result of a push by Reserve Bank of India (RBI), the central bank of India and regulator of the banking system, in 2015, pending the approval of the new Payments Bill. India Awards for the 11th IAMAI India. It offers beauty and wellness products for men and women. India nail polish market stood at $ 88.6 million in 2018 and is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024 on the back of growing demand for nail polish and nail care products, increasing middle class population, emergence of brands such as Nykaa and Purple into e-commerce space, along with increasing number of internet users emphasizing on online retail channel. Even as it faces stiff competition from the likes of Google Pay, online payments company Paytm is steadily investing in its marketing strategy. These business strategies, based on Paytm marketing mix, help the brand succeed. By Anita Tomer and Indra Giri on January 20, 2017 Paytm a digital payment platform was launched in 2010 by One97 communication. The table below lists the Paytm SWOT (Strengths, Weaknesses, Opportunities, Threats), top Paytm competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP). 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