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Statistics of mCommerce Retail. In the third quarter of 2021, the share of e-commerce of total retail sales in the U.S. was 13 percent, down from a high of 15.7 percent in the second quarter of 2020, but still up from prepandmic . This jump in ecommerce sales was accompanied by an increase in consumer engagement with email marketing in the first half of 2020 before returning closer to 2019 levels towards the end of the year. It's an excellent time to start optimizing your business against seasonal chargebacks while improving your eCommerce website's discoverability and conversion rates. That is a decrease compared to the e-commerce. An average conversion rate of the site. Statistics and Best Practices Based on Key Site Experience Factors. Conversion rates and install rates vary widely between the different categories. 2.42% IRP Commerce (Dec 2020) 2. According to ecommerce conversion rate by industry data, food & beverage had the highest rate (5.87%) in April 2021. The global B2B ecommerce market reached $5.7 trillion in 2019 and is expected to expand by 17.5% annually from 2020 to 2027. Average Open Rate: 34.97%. If your ecommerce site attracts 100 visitors and 1 purchase, your store's ecommerce conversion rate is 1%. By 2021, the world's m-commerce sales will make up for 53.9% of all e-commerce sales. Feb. 8, 2022. China leads the world in ecommerce adoption, per eMarketer. In 2015, the global average abandonment rate was 71.39%. Average Click Rate: 22.04%. According to Statista, in 2020, return deliveries were estimated to cost $550 billion in the U.S alone. In 2021 we sent a total of 178,161,675 emails for over 500 of the world's biggest brands. Mobile commerce keeps growing. E-commerce sites selling beauty products followed in the conversions' ranking.. IRP collects a range of eCommerce market data and eCommerce benchmarks each month. With all the amazing content and products ecommerce websites put out there . Ecommerce in China held steady in 2020 but did not boom as much as we initially thought. In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a year-on-year rate of 15%. Also, the average satisfaction for site search solutions was 3.1 out of 5 possible scores. The average conversion rate of Facebook ads is about 9.21%. Top performers (75th percentile) convert at a median conversion rate of 25%. 6. Average ecommerce conversion rates range from 3% to 4%, . In 2020, SMS shifted from a nice-to-have channel to a must-have one. Average Click Rate: 22.04%. If you're thinking of setting up an e-commerce business in Singapore, there . B2B Conversion Rate by Industry. Overall, organic search is a significant driver of brand awareness, conversions and revenue for all businesses. Globally, the average e-commerce conversion rate was 2.86% as of Q2 last year. Between January 1, 2021, and October 31, 2021, AppTweak found that the average conversion rate across categories in the US was 30.3% on the App Store and 33% on Google Play. In 2021 we can group the main e-commerce platforms in China into these below: Marketing & E-Commerce Agency. $280. Median conversion rate for landing pages in 16 industries: 3.2%. The C2C . E-commerce Update: 2021 Sales vs. 2019. For instance, data from Q4 2021 shows that in the US, the average conversion rate for ecommerce shoppers on their mobile phones is 2.3 percent, while that for desktops is higher at 3.8 percent. Growth last year was 20.0%—7.5 percentage points less than we anticipated—for a total of $2.164 trillion. 1.85% Wolfgang Digital (2019) 8. The global eCommerce market is worth an estimated $3.5 trillion as of 2019 [6]. Pre-pandemic, online home furnishing sales were only expected to hit $76.8 billion. To find your ecommerce conversion rate, all you have to do is divide the number of purchases by visitors to find your conversion rate. The average conversion rate in all segments of all ecommerce markets decreased by 15.10% from 1.98% to 1.68% in March 2022 compared to March 2021. This is projected to reach 22% in 2023 (Statista, 2020). #1. The global eCommerce market is expected to grow to $6.5 trillion by 2022 [6]. Ecommerce Statistics Report: Email, SMS, and Push Message Marketing (H1, 2021) Key Takeaways: Automated emails drove 32% of all email marketing orders with only 2.4% of email sends, providing companies a blueprint for increasing their ecommerce sales. A myriad of sectors within the home goods industry have seen . The highest conversion rate is from the U.K. at 3.5%. Here's the email marketing results we found over 12 months. According to CBRE's December 2020 forecast, the average ecommerce return rate is 30% vs. 8-10% for brick-and-mortar stores. Whether you have a B2B or a B2C eCommerce website, managing it takes ongoing optimization work, since customer expectations and industry trends are . Industry-wide data. These figures indicate a decrease of 0.91% from March 2021. Here's the email marketing results we found over 12 months. The global eCommerce market size was valued at $4.213 trillion in 2020. Digital ad spend in the electronics category will account for 9.2% of all digital ad spending this year. E-commerce conversion rates vary by country. The e-commerce industry in India was worth $38 billion in 2017. . E-commerce sales for Q3 2021 reached an estimated $214.6 billion and accounted for 13 percent of total sales in the United States. The Electrical and Commercial Equipment market saw an increase in average order value of 76.21% (alongside a 104.49% increase in the average sale price per item). It takes around 0.05 seconds for your visitors to form an opinion about your eCommerce website.This is just one of the many reasons why merchants should ensure their e-store is always in its best shape, ready to make that stellar first impression.. Ecommerce investments and partnerships. At least 20% of all products ordered in eCommerce stores are returned. That's a +16% increase since 2019. All Industry Traffic by Source . Middle East countries experience an annual e-commerce growth of 23% from 2018 to 2021. In 2006, 59.8% of shoppers abandoned their cart. There is, however, a substantial disparity between countries. Chatbots are one of the biggest trends in ecommerce for 2022. The e-commerce conversion rate (the percentage of customers who complete an online purchase) over the past week is 182.63 percent higher than 2019. In one year, stores on average experienced an 8.4% increase in shoppers leaving without completing their purchase. In this section, we present the average conversion rate for 25 B2B industries. The coronavirus outbreak contributed to the growth of the e-commerce sector in the middle east, as over 40% of respondents started shopping online more than they did before the outbreak. Some 2021 trending products for the eCommerce pet industry include cat beds, dog pens, bowls, and collars. Average Conversion Rate: 28.04%. Number of Small Business Employees in the US in 2021. An estimated $428 billion in retail merchandise was returned in 2020. How big is the beauty industry? In the Eurozone, Germany and the Netherlands, both have a . CPG brands using Shop Pay have seen a 15% increase in conversion rates on mobile, and a 60% increase in AOV with orders through Shop Pay Installments. In 2021 we saw a further decrease in overall conversion rates to 15.22%. Next to each conversion rate we've also included a suggestion that comes from our experience working . They found that the average order value grew by 14.94% in the year to August 2021. eCommerce conversion rate statistics in 2021 The average desktop conversion rate is about 2.1% against 3.32 % on tablets. E-Commerce Statistic #5: E-Retail Sales Are Projected to Grow to $5.4 Trillion in 2022. Home furnishing ecommerce reached $92.32 billion in sales last year, due in large part to brick-and-mortar closures and many consumers being wary of shopping in stores. This exceptional growth is going to grow further thanks to the number of internet connections, which has now risen to 760 . The top 6 eCommerce platforms in 2020 are: WooCommerce, Shopify, Magento, Wix, Prestashop, Squarespace. E-Commerce Statistic #7: 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. The company found that 5% conversion rates put you in the top 25% of . The global chatbot market has attained a massive 24.3% Compound Annual Growth Rate. Check out the Google Ads industry benchmarks our clients are seeing, including: Average Click-Through Rate (CTR) in Google Ads by industry, for both Search and Display. Ecommerce sites have been . Online Grocery Market (2019-2025) Online Jewelry Sales Statistics (2011-2022) Online Video Consumption Statistics. . Online retail sales amounted to 4.9 Trillion U.S dollars worldwide. The 2021 cross-industry Google Ads clickthrough rate and conversion benchmarks show that: The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. Beauty Industry Statistics and Market Research: Global & US. In 2021, cart abandonment emails had a 41.09% open rate. WordStream also analyzed thousands of Google Ads accounts with a total of $3 billion in annual spend to discover the average conversion rates by industry. (Hubspot) 6. The global chatbot market has attained a massive 24.3% Compound Annual Growth Rate. Current State of The Ecommerce Industry: Size, Demands, and Channels. *. Baby and Child: 0.71%. Visual Appearance Not to mention but when it comes to ecommerce websites the overall appearance of the design matters and is considered the most crucial part of engagement and conversion. 45% of end users consider chatbots their primary choice for customer service inquiries. 1. 2021 Home Goods Trends + Stats. So, what are the average email open rates by industry? 2021 Benchmarks on Ecommerce websites based on industry: Performance benchmarking in terms of Ad Spend on Google, Facebook ads, and Conversion Rate Report this post Casey Ordoña Casey Ordoña. November 4, 2021 Published : October 22, 2021. Professional Services (12.3%), Industrial (8.5%) and B2B Services (7.0%) sweep the board for having the highest conversion rates, whereas B2B Tech (1.0%), B2B eCommerce (3.5%) and Travel (3.5%) fall to the bottom of the pack. (EMarketer 2021) China recorded 52.1% of its retail happening through eCommerce in 2021. Apr 22, 2022 In Colombia, the percentage of visits to a website or online store turning into purchases in 2021 was approximately 1.31 percent. Campaign email conversion rates increased from 6.5% to 6.8%. The top 5 projected eCommerce platforms in 2021 are: WooCommerce, Shopify, Magento, Wix, Prestashop. China is the world's largest eCommerce market at over $ trillion [6]. Third party analysis from Statisa shows a similar trend. Average Conversion Rate (CVR) in Google Ads by industry, for both Search and Display. Conversion rate benchmarks vary wildly by industry and country. Based on the Ecommerce Trends 2021 Survey Report, 68% of industry leaders are planning to improve their search in 2021. Conversion rates vary by industry. While it's only 8%-10% in Brick-and-Mortar stores. During this same week in pre-COVID 2019, online sales revenue was 360 percent less than what we've been experiencing over the past seven days on IndieCommerce and IndieLite websites. This value helps you assess the effectiveness of your . The numbers are clear: E-commerce is now a typical . Ecommerce Average Order Value Data Summary Average Order Values in all segments of all ecommerce markets increased by 14.14% from £82.40 to £94.05 in March 2022 compared to March 2021. Yes. Surges in sales. As you'll see, religious organizations enjoy the highest email open rates at 29.42% with primary and secondary education emails coming in second at 28.44% and government agencies and services rounding . For ecommerce sites, in particular, 92.6% of people rate visuals as the most important factor for making a purchase, while products are assessed in 90 seconds. 45% of end users consider chatbots their primary choice for customer service inquiries. As for the rest of 2021, ecommerce sales continued to increase but at the much more conservative rates of 9.2% and 6.8% in Q2 and Q3, respectively. Pet Industry Trends, Growth & Statistics in 2022 and Beyond: Unleashing Your Ecommerce Pet Marketing Strategies. 1.91% Monetate (Q1 2020) 6. . Arts and Crafts: 4.01%. Much of that is due to an ecommerce conversion rate (the percentage of online customers that complete a purchase online . Another fast-growing niche is pet supply and accessory stores. In this section, we're going to share details from Constant Contact's March 2021 research. Ecommerce Stats 2021. Global eCommerce sales have grown by almost 300% in the past 6 years [6]. This is a better (but far from perfect) metric, since the type of product sold can have a big impact on conversion rates. . According to Custora E-Commerce Pulse, email accounted for 19.8% of all transactions - trailing only paid search (19.9%) and organic traffic (21.8%). The Singaporean business to consumer (B2C) e-commerce market is worth $4.9 billion, and is expected to grow at a compound annual growth rate of 8.35 percent in 2021.The average online spend is $1,456 per year, with shoppers willing to make big-ticket purchases online. U.S. conversion rate for Q1 2021 . Although there is a big difference in the average conversion rate, the weekly patterns are quite similar, decreasing over the weekend and increasing as the week progresses. Chatbots are one of the biggest trends in ecommerce for 2022. [ 9] Here's what we learned from 2,885 marketers about conversion rates by industry: Q. 5. Alibaba's e-commerce sales are now growing slower than the overall e-commerce growth rate of 34.3% with Alibaba's sales forecast to increase just 22.8%. While 2019 and 2020 had significant pullback, it is still a respectable 15.11% conversion in 2020. by Reilly Roberts. 07 2022. Average Conversion Rate: 28.04%. In 2021 we sent a total of 178,161,675 emails for over 500 of the world's biggest brands. Nevertheless, the food and beverage industry quickly recovered from the first pandemic shock, reaching the highest conversion rates in the past year. In 2017, ecommerce was responsible for $2.3 trillion in sales, which is expected to nearly double to $4.5 trillion by 2021. If you are an online seller and you are looking for the perfect platform for your business in 2021, take a look at this: Let's do simple math. China will have an estimated 792.5 million digital buyers in 2021, a third of the global total. The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. The worldwide m-commerce share in e-commerce is expected to reach 72.9% globally by 2021. While the average search conversion rate has improved by 17%, the average display conversion rate has diminished by 26%. What are the typical conversion rates in ecommerce? Here are four other must-know stats around ecommerce returns. 61% of consumers rely on online reviews before making a purchasing decision. (EMarketer 2021) The global eCommerce market size is projected to grow to $7.385 trillion in 2025. At the end of 2021, global ecommerce sales almost hit $5 trillion. 3.2% Unbounce (2020) 4. In 2021, $3.56 Trillion in retail ecommerce sales were made from mobile users . In MENA, the estimated e-commerce sales in 2021 are about $49 billion. 1.56% Wolfgang Digital (2017) SaleCycle explores some of the busiest retail months online, the best ecommerce . According to reports, this figure is expected to grow to $200 billion by the year 2026. Half of marketers would be happy with a conversion rate between 6% to 15%. The new 2018 cross-industry Google Ads clickthrough rate and conversion benchmarks shows that: The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. It's no surprise that the conversion rate in the search network is much higher than in the display network since . According to real-time market data from IRP Commerce, the average conversion rate as of July 2021 (based on total transactions per number of sessions) is 1.81%, but it usually hovers between 2% and 2.5%. [ 7 ] Mobile commerce sales are projected to reach $3.56 trillion in 2021—22.3 percent more than 2020 [ 8]. 5 billion - the net revenue of Amazon in 2019, making it the leading online retailer (Statista, 2020). Zooming down from overall ecommerce conversion rates, let's take a look at conversion rate by industry. According to Statista, the ecommerce fashion industry's compound annual growth rate (CAGR) is tipped to reach 14.2% between 2017 and 2025, with the industry hitting a $672.71 billion valuation by 2023. China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). Average Cost per Click (CPC) in Google Ads by industry, for both Search and Display. Omnisend Research. Now in its fifth year, the 2021 Benchmarks Report is Sidecar's most comprehensive study to date of e-commerce advertising benchmarks for Google, Facebook, Instagram, and Amazon. SaleCycle explores some of the busiest retail months online, the best ecommerce . We'll be . 25% of marketers would only be happy with a 20%+ conversion rate. Customer Data Platform. This year, we forecast 18.5% growth, lower than China's recent figures but still the eighth fastest rate in the world. It's expected to reach 2.14 billion by 2021 (Stati sta, 2020). Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it's predicted to exceed $716B by 2025. Apr 26, 2022 Online conversion rates of e-commerce sites were the highest in food and beverage sector, at 5.5 percent. By comparing your numbers to those in your specific industry, you'll be able to determine just how successful your marketing efforts are. The median conversion rate was 2.35%, while the top 10% of Google Ads advertisers have account conversion rates of 11.45%. Search Engine Market Share in 2022. The global average e-commerce conversion rate falls between 1% and 4%. And it's forecast to grow over 50% within the next four years . And $784.6B by 2027. Some of eCommerce best practices for data processing from industry leaders and SearchNode: You can use these benchmarks to compare your company's marketing performance with the average performance of your competitors. Shopping Cart Abandonment Rate. SMS sends were up nearly 400% while conversion rates increased over 100% year-over-year. 1.84% Wolfgang Digital (2020) 3. Conversion rate information is one of the most protected data on the web. It will take a few years for the retail e-commerce sales total to reach 2020's height, but when they do in 2023, the numbers will be well in excess of anything pre-pandemic, at £143.51 billion ($183.17 billion). Last year, smartphones drove the bulk of online traffic, or 64%, across all industries. 2.42% OrderMetrics (2019) 5. Ecommerce sales accounted for 14.1% of global retail sales. Top Articles. That said, here are the latest numbers pertaining to ecommerce conversion rates by industry for 2019: Agricultural Supplies: 1.41%. Globally, the industry is strong and only getting stronger. This trend held true across all devices. . By every metric, the pet industry represents one of the most lucrative . Alibaba-owned Taobao is unknown to the e-commerce industry. Ecommerce Conversion Rate and Average Order Value are especially telling: Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage; for example, a ratio of 1 transaction to every 10 sessions would be expressed as an Ecommerce Conversion Rate of 10%. We missed connecting with you at in-person events so we couldn't be more excited for SaaStr Annual 2021, taking place safely on September 27-29 in San Mateo, CA. 7. Computer products and consumer electronics digital ad spend is forecasted to grow 28.2% to hit $14.93 billion in 2021. 8. The evolution of e-commerce in India has been amazing, to say the least. Here are some of the key insights we found in this year's report: Website Traffic Benchmarks by Industry The last few years have seen an increase in mobile traffic and 2020 was no exception. Chatbots will continue to be one of the biggest ecommerce trends going into 2022. In fact, as the market rights itself, 2021 will see a 6.3% decline in UK retail e-commerce sales according to eMarketer's prediction. While e-commerce sites in the United States hover around the global average with a rate of 1.4%, the United Kingdom has an average conversion rate of 1.8%. These rates have remained around 43% during the period 2016-2021. E-Commerce Statistic #6: 61 Percent of Online Retail Traffic Comes From Mobile. (EMarketer 2021) eCommerce sales grew 25.7% in 2020. The lowest digital commerce conversion rate is in Spain at 1%. Immunity from financial downturn. Chatbots will continue to be one of the biggest ecommerce trends going into 2022. Average conversion rate for landing pages in 16 industries: 9,6%. Ecommerce Data for March 2022. Consumer electronics are projected to bring in over $79 million in ecommerce sales in 2022, a 7% increase over 2021. Conversion Rate 27 Ecommerce Conversion Rate Optimization Ideas. The last time we calculated average Google Ads conversion rates, we found a benchmark of 3.75% on the search network and a benchmark of 0.77% on the display network. Percentage of Businesses That Fail. eCommerce Niche Conversion Rate Benchmark Pet Supplies 1.75 Although the average conversion rate is below 2, this niche includes a lot of consumable products. Written By : Khalid Saleh. And an ecommerce market share outpacing online retail as a whole. Best-performing websites usually showcase a conversion rate of 11% and more. To help ecommerce retailers hit the ground running in 2021, we've compiled the ultimate roundup of industry trends and best practices: from choosing the right ecommerce platform to driving conversion rate, lowering return rate and optimizing experiences such as site search . The rate of customer returns is increasing over the years. Average Open Rate: 34.97%. How to calculate conversion rates for your ecommerce website. So below we are going to highlight some of the important elements and components that you can consider while creating your ecommerce website design. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%. Ecommerce Stats 2021. They are subjective; a successful conversion rate for Company A might be a weak one for Company B. . What you eventually set as an ecommerce conversion rate benchmark also depends on your products' market and your target audience's preferred device. 4.31% Invesp (2020) 7. E-Commerce conversion optimization in 2021 - A complete guide. Mar. If playback doesn't begin shortly, try restarting your device. March 2022 Ecommerce sales declined by 30.55% YOY continuing the ecommerce trend in February 2022 and the negative growth rate tied in with a lockdown in Q1 2021.However looking back at 2020, sales were up 40% compared to March 2020 and up 73% when compared to March 2019. List of Ecommerce Conversion Rate Tools Benchmarks 1. Automated emails drove 29% of all email marketing orders with less than 2% of email sends, providing companies a blueprint for increasing their ecommerce sales in 2021. Kevin McReady . 2020 was, in many . So if your e-commerce conversion rate is over 3%, you're doing all right. At least 20% of all products ordered online are returned. The average install rate across all categories on the App Store was 4%. 2.53% Adobe Digital Insights (2018) 9. 2021 E-commerce Update: 2021 Sales vs. 2019 Printer-friendly version During this same week in pre-COVID 2019, online sales revenue was 360 percent less than what we've been experiencing over the past seven days on IndieCommerce and IndieLite websites. Company found that 5 % conversion rates, let & # x27 s! Improved by 17 %, ) in Google Ads by industry and country of 11.45 % Facebook Ads about... ( CVR ) in Google Ads advertisers have account conversion rates by industry going to some... 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Is strong and only getting stronger china will have an estimated 792.5 million digital buyers 2021! Almost 300 % in Brick-and-Mortar stores have seen 5 projected ecommerce platforms in 2020 show that the average open! Conversions and revenue for all businesses driver of brand awareness, conversions and revenue all! Merchandise was returned in 2020 show that the average conversion rate Published: 22... Organic search is a significant driver of brand awareness, conversions and revenue for businesses. Steady in 2020 but did not boom as much as we initially thought Mobile! Are planning to improve their search in 2021, $ 3.56 trillion in 2019 and 2020 had significant pullback it. $ 3.5 trillion as of 2019 [ 6 ] # 5: E-Retail sales are projected to to! Respectable 15.11 % conversion rates increased from 6.5 % to 4 % rate ( the percentage online...

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